Graphic recordings are a handy tool used by visual strategists to help clients improve their work and thought processes. Through visual facilitation, teams can improve alignment and engagement and spark their creative juices. These graphics are captured, synthesized, and visualized to represent ideas in real time.
Whether during a virtual or in-person event, live illustrations are a game-changer. Thus, by compiling information and feedback from attendees and clients, I've created a quick guide called "Getting the Most out of Your Graphics After the Event." In addition, this guide contains inspiration on different out-of-the-box ways to use your graphic assets beyond the recording or event.
The tips below summarize a few ideas to help you get the most out of your digital graphics and tech drawings.
Share it Across Social-Media
Now that you have access to a library of eye-catching visuals, why not “Publish Everywhere.” Share your graphic recordings during or immediately after your event on platforms like Instagram, LinkedIn, Twitter, Facebook, etc. These images or video clips are highly-shareable and increase retention and processing after the event.
This not only spreads information but helps connect with the right followers. Remember to tag the speaker for extra engagement. If you are on a tight budget, graphic recordings of your event can help create professional content while incorporating your brand identity.
Your post-event communication, such as on social media, will benefit from graphic options.
You can use your social media platform to ask for follower feedback through prompt questions.
For instance, a couple of years after an event, I saw my client sharing their graphics on social media. They asked their followers what they thought of the event, if they remembered it or if they had used its suggestions. This helps understand your audience and, consequently, improves decision-making.
Use them as Banners
Social media is not only useful for posting graphics. In fact, for a lasting impact on users, you can use your graphics as banners on Twitter or LinkedIn. Social media banners act as a reminder of the event itself and are one of the most significant tools at your disposal.
When it comes to first impressions, visually appealing content captures audiences more effectively. Your banner establishes the tone for your followers, broadens reach, and builds awareness of your event. They also remind attendees or anyone who missed out on the event itself.
Incorporate into Website
A number of my clients use their graphic recordings for website content. For example, you can add visuals to your landing page for instant impact and curiosity. On the other hand, if your website features a blog, these visuals can be included in write-ups or highlighting event speakers.
Some websites now include galleries where you can explore all their visual assets in one spot. This is another easy way to share information with attendees while captivating their interest.
Another option is to compile your graphics into an e-book or other resource to encourage people to share their email or connect with you. These graphics are usually not shared elsewhere and can be used as an incentive to collect data.
Share with Sponsors
Have you ever wanted to share event coverage with existing sponsors? You can easily get in touch and share content with your sponsors with a graphic recording. This is an excellent way of sharing output without metrics or other data.
Likewise, you can add your visuals to your portfolio for potential sponsors. New sponsors might be more informed about your work by showcasing previous events.
Presentations and Slide Decks
Most businesses send representatives as attendees to conferences and events. Upon completion, these attendees are often expected to present or give feedback on their learning.
Graphics can help ease the presentation. You can incorporate them into the content or use them as a waiting screen slideshow as a sneak peek of what's coming. Sometimes, these graphics are shown to seniors as a form of thanking them or sharing what was learned.
Linking back to social media and your brand website, it’s always a good idea to promote your current and previous events on all platforms. By reminding attendees of how interesting and exciting previous events were, they might fear missing out on future ones.
Moreover, this solidifies their interest in the event and would help spread information about it.
Other Digital Uses
When users browse YouTube content, video thumbnails are the first thing they see. Viewers might be enticed to click on the link or look at other results depending on this first glance. Using your graphic recording as a YouTube thumbnail saves time in designing one and can also stir excitement about the video itself.
You can also use your visual illustration as a Zoom or desktop background to entice anyone who interacts with you. Again, this is a practical way of showcasing what you're all about.
If you have a podcast or newsletter, you can share details about the event with a graphic preview or link to your website. For example, you can include details about a recently passed event by sharing the graphic itself. This increases traffic and encourages users to explore your social media or website lander further.
To recognize and thank speakers or attendees, graphic recordings make a tangible gift that also serves as a visual reminder of the event. They can be hung up on a wall like a momento. Moreover, these can be laminated and displayed in hallways or future meetings as a reminder.
Similarly, you can use these visuals for post-event print material like postcards, thank-you notes, or feedback requests.
Give your Meetings a Taste of Fun with Graphic Recordings
Graphic recordings are a powerful way to maintain audience interest, whether remotely or live. However, visual note-taking is not limited to the event itself, and as we've seen above, it can be applied to uses beyond imagination.
How do you use your graphic recordings as part of post-event communication?